![]() That’s the beauty of TikTok - even organic TikTok content can get millions of views overnight.Īn example of a smart branded hashtag challenge was E.L.F Cosmetics #eyeslipsface challenge. While we’ve already seen hashtag challenges go viral on Instagram and Twitter, like the #icebucketchallenge and the #mannequinchallenge, we’ve never seen so many challenges hit viral status quite like they do on TikTok.īranded hashtag challenges are an incredible way for brands to generate new leads and grow brand awareness on TikTok, fast!Īnd you don’t even have to sponsor a branded hashtag challenge for it to go viral. Not sure what the best time to post on TikTok is? Check out our blog post where you’ll learn how to find the best time for you! TikTok Hashtags: Branded Hashtag Challenges With a TikTok Pro Account, you can see how many viewers came to your post through the hashtags you’ve used.īy carrying out split tests like this, you’ll soon have a stronger idea of what hashtags drive the most value for your brand. Once your videos have been live for at least a few days take a look at your analytics and see how each performed. Try sharing 2 similar videos to TikTok, at roughly the same time of day, with two different sets of hashtags in the caption.Īdd one with a #fyp, #foryoupage, or #foryou hashtag alongside 2-3 other hashtags specific to your niche.Īdd another TikTok with only niche hashtags related to your content, like #instagram, #socialmediamarketing, and #igtips. But since TikTok is all about trial and error, it’s a good idea to include these in your TikTok hashtag strategy to see if they work for you. So, should you be using these TikTok hashtags in your strategy? Those types of hashtags are popular on the app because many TikTok users believe they help get their content on more users’ For You pages.īut while videos with these hashtags do tend to show up on our For You page often, it’s not cut and dry whether these hashtags are the reason why. ![]() If you have a public TikTok account and you add a hashtag to your video, your video is classified and organized under that hashtag (or hashtags!). They’re a tool to organize content by category and help users share and search for content. Hashtags on TikTok work the same way as they do on Instagram. In fact, TikTok’s Discover tab is even organized by trending and popular hashtags - which is an awesome free tool for you to help you find the best hashtags (more on that later!) Hashtags are a huge part of the TikTok experience. ![]() How Many TikTok Hashtags Should You Use in Your Posts?Īsk anyone about TikTok, and they’ll probably mention one of the viral hashtag challenges that make their way around the app, like the #fliptheswitch or the #eyeslipsface challenge. Benefits of Using Hashtags in Your TikTok Strategyįinding the Right Hashtags for Your Content
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