![]() Joining a tag group is sort of like entering an AOL chat room, or discovering a new GeoCities web ring. ![]() It’s the escape they offer from the wider internet. The core appeal of tag groups, however, is not their function as a reaction meme. ![]() Some recent tag groups that have popped up in comments in my feed include: “Sounds like a weirdly specific question but ok,” “I would be shocked but depression and the internet has numbed me,” “die mad about it, sweaty,” “sounds stoned and wholesome but okay,” “what in the Florida man is going on here,” “I dream of being this petty,” “I went to hell for laughing at this,” “Wow, did you have to call me out like that?” and “Did you make this tag group just to use for this post?” As Brad Esposito reported for BuzzFeed, some people create tag groups simply in an effort to immortalize a catchphrase. Any sentence can become the title of a tag group, and often the more niche, the better. When someone utters a new phrase on Game of Thrones, for instance, people rush to their computer to create tag groups named after the particular line. The ones that take off, take off quickly. Some tag groups have upwards of 150,000 members some have just a handful. Soon, all types of people were creating tag groups and hundreds of thousands of users were joining them. U might call having a 4.0 gpa and an internship success but i have successfully joined 50+ facebook tag groups and successfully replaced all “life update!” posts on my timeline with memes and petty rage‼️□ - love child of marsha linehann and tom lynch December 21, 2017 Facebook added the ability to tag groups in comments, and fans of Weird Facebook figures such as Laird Allen, and later Jeff Conner and Gary Allen, began creating groups to react to people in the comments. Renee Cusick, who is a member of 6,000 Facebook groups, the maximum number the platform allows you to join, first noticed tag groups cropping up in 2014. “If David Lynch and Yung Lean could project their consciousnesses into social media, it’d be Weird Facebook,” Jordan Pedersen wrote in The Daily Dot in 2014. The groups are an offshoot of what is known as “ Weird Facebook”: a broad network of meme pages, groups, and cultlike characters that has injected your dad’s favorite social network with some absurdist humor over the past several years. Tag groups are not new, but they have exploded in popularity over the past couple of years. Many veer off topic and develop their own community norms. The content in most tag groups is a mix of memes and posts very generally related to the name of the group. They’re so popular that Facebook is now home to hundreds of meta-groups dedicated to surfacing tens of thousands of new tag groups. “We’re focused on building the digital equivalent of the living room, where you can interact in all the ways you’d want privately-from messaging and stories to secure payments and more,” he wrote.īut Zuckerberg’s vision for groups-a sort of digital version of the local knitting circle, kayaking club, or mom’s meet-up-is very different from the ground-up group culture that is dominated by one particular format: the tag group. More than 400 million of Facebook’s 2.37 billion monthly users are already participating in groups, according to the company, and Zuckerberg reiterated again on Instagram that Facebook believes its future is as a network of small communities. Their names read like comments themselves: “I’m disappointed, but I still love you,” “Is this a bootlickers fetish convention?” and “this post mugged and murdered my parents in an alleyway.” They’re called tag groups, and they have taken over Facebook.Įarlier this month, Facebook CEO Mark Zuckerberg took the stage at the company’s annual developer conference to declare that the company would completely overhaul its platform to focus on one product: groups. You’ll find these groups tagged in the comments section on articles, photos, and videos, and in other groups. Over the past few years, thousands of groups with nonsensical names have cropped up all over Facebook.
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